Effects of Counterfeit Goods on Customer Preferences

Effects of Counterfeit Goods on Customer Preferences The purpose of this research is to observe the Customer preferences of Pakistani people towards the counterfeit products in regards of fashion accessories and their purchase behavior and how does it affect the original brands. The people of Pakistan are considered to have distinctively different views towards the international brands as all of them want to use those brands but cannot afford it. Therefore they shift towards the counterfeit product of those brands. The main purpose is to see which factors play important role in shaping the customer preference, how it effect their purchase behavior and find out which factor helps the original brand in combating against counterfeit product. This research would help to understand the collaboration among counterfeit products and their respective original brand. Background: People of Pakistan are becoming more and more aware of brands due to the globalization. People are exposed to many brands and that is leading towards a trend that everyone wants to use a branded product and if they cannot afford it they switch towards the counterfeit products of that brand. Fashion industry has boomed over the years which means many different brands are introduce into the market. Pakistani youth is following fashion and brands are there to guide them. Our country has a huge power distance in the economy which means that not all of us can afford to get branded products to fulfill our need to follow fashion, therefore due to this sole reason counterfeit industry is increasing day by day. Pakistan is ranked as 44th country in total losses in net income due to counterfeit products. Total of $358 million losses in net income is recorded due to counterfeiting which shows that counterfeit industry has grown in past few years. This indicate that the purchasing behavior of the customers has shifted towards the counterfeit products rather than the original brand, but to which extend that cannot be determined. (Havoc scope, 2012) Pakistani fashion industry is rapidly grown industry with all of its commercial and cultural aspects. Interestingly, like other industries in Pakistan, Pakistan fashion industry has never seen the fall in its history. The popularity, success and liking of this huge enterprise are because of the urge of men and women to look stylish and up to dated. So it has been widely accepted, appreciated confessing the positive role of Pakistani fashion industry in raising awareness about the latest fashion among people of all classes. Certainly, Pakistan fashion industry is touching its height, striving to get more and more appreciation on international level, but on the other hand, it has to focus more on the marketing tactics (besides improving more and more) to occupy international market. (Fashion47pk, 2012) The growing menace of counterfeit products has become a serious problem for buyers and producers of fast moving consumer goods, so the countrys law enforcement agencies must acquire the ability to investigate this white-collar crime, says an expert. According to an international report about 65% of the goods being sold in the country are fake, which are harming the consumers, producers and the economy, said by a leading Intellectual Property Lawyer, who was appointed by World Intellectual Property Organization (WIPO) to draft rules for intellectual property laws of Pakistan. (APP, 2012) Basically this research is a tentative study of Pakistani customer preference towards counterfeit products, their purchasing behavior and how does it affect the original brand, thus helping us to understand the relationship between the counterfeit products and the original brand. Chapter 1 Introduction: The purpose of this research is to understand the consumer preference criteria of the counterfeit products of the original brand. Pakistans fashion industry is growing and everyone is getting aware about the brands and the need is driven to accessorize in the daily life. Due to the social media and social networking the peer pressure is increasing and the youngster would do anything to fit in. Economic conditions of Pakistan are fluctuating due to which everyone cannot afford to buy branded accessories so they switch to counterfeit. Price is the major factor in the usage of counterfeit but the question rises that which factors contribute in developing the customer preference, customer purchasing behavior and how does they affect the original brand. Our research would be the combination of different research methods. In correlational research method we would conduct a systematic investigation of the impact of counterfeit products on the preference of customer, their purchasing behavior therefore its effect the original brand and the survey tool will be used. Experimental research method would be used to conduct the quasi experiment and double blind testing as there result would provide a conclusive result of the interdependence of the variable include in the research. In general our research would be the mixture of both qualitative and quantitative research therefore we will use the method of triangulation thus giving us a broad spectrum for finding their absolute results. In triangulation approach we will use both the technique that is the data and methodological approach because by using different methods, data sources we can counterbalance bias characteristic in a specific data source. Now coming towards the industry in which our research would be conducted and that is Fashion industry. Fashion industry is very vast; it includes cloth, make up, shoes, accessories, furniture and body piercing. Fashion industry started booming in Pakistan and the big advantage it gained was that it had the glimpse of various civilizations in it. The remarkable change in the Fashion Industry of Pakistan started with the beginning of 21st century, when the young designers tried to give a new direction to fashion in Pakistan. Our research would focus on the accessories segment of the fashion industry. Due to globalization every country is bombarded with international brands and the level of competition has gone up. Now Pakistani designers are known in international markets and many international shows feel proud to invite them, this not only improves the content of their runway, but also projects the soft image of the country as a talented young generation. In Pakistan both the domestic and international brands of this segment has created a buzz; which in result created a wave in the youth of our country. Everyone is accessorizing to fit in and using these different brands helps them to acquire a status co which would otherwise take time without these brands. Therefore our research would help us in determining the factor that drives the customer preference, the factors that control their purchasing behavior and would identify their roles which would be a set of guidelines for the original brands that will not only provides them information to combat with counterfeit but also how to avoid the process on the whole. Scope: Our research would be steered in accessories segment of fashion industry because in this segment counterfeiting is most common in our country. Our population would be the twin cities (Islamabad, Rawalpindi) because in both cities major markets the counterfeit products and original brands are coexisting. This research would be beneficial to major brands whose market share is being damaged by these counterfeit products. Objective: Our research revolves around the effect of counterfeit products on specific attributes and their impact on original brand so our objective would be: General objectives: Find out the factors that affect the perception of a brand or counterfeit products. Find out reasons for a customer purchasing behavior towards a brand or counterfeit products. Notice external factors that may take role in the relationship among counterfeit products and their respected brands. Specific objectives: Conduct a double blind test Conduct a quasi-experiment (per and post design) Arrange a focus group Research model: The model that is going to be used in this research would be a blend of elements that are affecting the major attributes. The structure of the model would start form the counterfeit products factors or aspect that are going to influence the customer. Customer main perspective that would be looked upon is their preference and their buying behavior then their effect onto the original brand. The main model would be like; This model can further be break down into smaller model explaining the processes and proving the assumed hypothesis. Definition of terms: The main terminologies used in this research can be defined as: Counterfeit Product They are the fake replicas of the original brand; it includes any product containing an unauthorized representation of a trade mark or logo. Counterfeit product tricks the customer in making them believe that they are purchasing a legitimate product as it has similarities with the original brand and they are not easily differentiated. They are created to take advantage of the established worth of the original brand and grab their market share. In general it is the practice of manufacturing goods, often of inferior quality, and selling them under a brand name without the brand owners authorization. Customer Preference It can be define as the likeness or the choice of selecting product over the other product. If a customer generally likes a product, it can stay around for years and sell millions of copies. However, if customer do not likes the product, it could disappear very quickly. Customer preference is no doubt dependent upon culture, education, and individual tastes and among a plethora of other factors. It permits the customer to rank products according to the levels of utility they give the consumer. Customer Purchasing Behavior It can be assumed as the decision process by which customer search, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. This behavior is driven by the cultural, social, personal and psychological factors. Since every person in the world is different, it is impossible to have simple rules that explain how purchasing decisions are made. So put it simply it comprise of how people buy, what they buy, when they buy and why they buy it. Research Question: This research would emphasis on these simple questions that are: Do counterfeit products create such a habitual buying behavior that consumers dont revert back to original brands even if they are offering better features? Determine what factors play important role in shaping customer preference with respect to counterfeit products? Determine which factors play important roles in influencing customer purchasing behavior with respect to counterfeit products? What are the factors shifting customer preference towards counterfeit goods? Effects of counterfeit product on customers who are used to buy original brands? What factors will improve the image of original brand and help in combating against counterfeit product used by different companies? Hypothesis: H0: Counterfeit products dont effect the customers who buys original brand H1: Counterfeit products does effect the costumers who buys original brand H0: Customers who are appearance conscious do not have a positive relationship with intensity to buy counterfeit product H1: Customers who are appearance conscious do have a positive relationship with intensity to buy counterfeit product H0: Counterfeit products appearance do not effect customers preference towards the original brand H1: Counterfeit products appearance do effect customers preference towards the original brand H0: The use of counterfeit product do not shift the customers preference of original brand H1: The use of counterfeit product do shift the customers preference of original brand H0: Materialism towards counterfeit product has positive influence on customer purchasing behavior H1: Materialism towards counterfeit product has negative influence on customer purchasing behavior

Management and Siemens Continuing Business

1. What explains the high level of corruption at Siemens? How did managers engaged in corruption rationalize it? The corruption was brought on by Siemens continuing business practices that were legal at one time but they continued to the activity for financial gain. They rationalized the corruption by believing they were saving their business and the jobs of its employees. 2.What do you think would have happened to a manager at Siemens if he or she had taken a stand against corrupt practices? Knowing the level of corruption, I think it safe to assume that anyone opposing the corruption would be fired or worse. Siemens probably had strong influence on politicians that could have brought false legal actions, through trumped up charges, against anyone who spoke out against the corruption. 3. How does the kind of corruption Siemens engaged in distort competition?These practices did not allow any real competition since competing businesses had no chance of winning contracts with these gov ernments. It gave Siemens an unfair advantage. 4. What is the impact of corrupt behavior by Siemens on the countries where it does business? It has a negative impact on those countries. The countries, where Siemens bribed officials, would lose the trust of their people and the corruption would show a negative impact on their political system.Business Management Study GuideIt could also lead to those countries not receiving the best goods or services they could have gotten and might not have been for the best price available since the competition was kept out. 5. If you were a manager at Siemens, and you became aware of these activities, what would you have done? It would be a hard decision but I would have exposed the corruption. I would have to be prepared for the consequences but I couldn’t be a part of a company that had those types of business dealings.

Classified Information About Long Essay Apush Samples That Only the Pros Know Exist

Classified Information About Long Essay Apush Samples That Only the Pros Know Exist All About Long Essay Apush Samples The second area of the exam requires writing long answers in a sort of an essay. 2 write your very first dbq essay using your understanding and these documents. College Board sample essay sets are a terrific method to test how well you comprehend the rubric. Writing an APUSH essay turns out to be difficult because of absence of time. Students have slowly found a means to use the web to purchase and sell books (Kinkier). Also have a look at her review of the ideal AP US History textbooks! You are likely to love our work. To summarize, E-books will alter the landscape of college learning because it is going to save students money, they can easily be accessible, and technology is the fashion of the future. Give a bit to receive a lot. Look at these marketing ideas. It isn't the MAIN difference explained in the text. Distinct episodes yielded different scores, sometimes even better. One of the simplest regions to come across APUSH DBQ samples is in your classroom. You need to have all pieces of the test under control before you demonstrate your skills in their entire entirety. What Is So Fascinating About Long Essay Apush Samples? As you're at it, make certain to list yourself (and make certain your site address is correct) in an y directories you meet the requirements for. Local events can be very inexpensive to sponsor. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Work your own personal network. You're able to easily buy unique college essays and don't neglect to tell friends and family about it. Students that are good with the online order their own books without needing to manage the bookstore (Robertson). The University of Michigan is starting to visit a digital reading system rather than print which will also be useful for the E-book (Glazer). With the E-book, it's simpler to log on to the net and download a complete length novel than visiting the library (Smith). It's all the sources and resources Horwitz used to compose the book. Experts also think there are so many advantages from the E-book that there isn't any reason to even own printed books (E-books). Attempt to analyze the topic and begin writing your plan. The Argument About Long Essay Apush Samples Even in the digital age, daily and weekly newspapers continue to be an unbelievable supply of contact info and contributes to potential new clients. Possessing a fantastic product or service that you're sure many people would need isn't good enough. Consumers are starting to like the E-book as it is becoming cheaper, and there's an excellent likelihood that the price will go lower (Glazer). Even better, give them a reason to provide you with their contact info. How to Choose Long Essay Apush Samples Students may pick any of the options, describing WHAT it's a nd WHY it's the most significant. They need to be careful to leave themselves enough room to address all three parts on the 23-line page. They are simply scored on whether or not they answered the prompt correctly. They lead busy lives and often forget about an upcoming deadline. You'll know that you want to work on your thesis abilities. It actually is a skill that should be practiced and perfected. Studying only can help improve your abilities. New Ideas Into Long Essay Apush Samples Never Before Revealed Realize there's no 1 path to success. Determine the length of time the purchasing cycle is. Thus, you'll have a feeling of time and will be in a position to write more for a briefer period of time. Use multiple smallish ads instead of one major one. What Is So Fascinating About Long Essay Apush Samples? Regardless of what genre you would like Business Studies, Microeconomics, Business Management and Financial Accounting, we're here to serve your requirements. Planning a Bachelor Party, really isn't the topic of this missive. The previous scores as awarded by the College Board will be useful in establishing a ballparkobviously a 9 is still likely to be an excellent essay under the 7-point scalebut there might be some modest differences in grades between the 2 scales.

International Business For British American Tobacco Finance Essay - Free Essay Example

Sample details Pages: 10 Words: 2982 Downloads: 2 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? First and foremost, globalization is an enormously multifaceted fact and its area is very wide and random. It may be the interactive co-evolution of multiple technological, cultural, economic, institutional, social and environmental trends at all conceivable spatiotemporal scales. Globalization is also the system of communication among the countries of the world in order to develop the global economy. Don’t waste time! Our writers will create an original "International Business For British American Tobacco Finance Essay" essay for you Create order Actually, Globalization refers to the combination of economics and societies all over the world. It is not necessary there is just negatives views or points in the word globalization, it may be positive too, and it is no right or wrong when comes to globalization. Globalization is not a phenomenon. It is not just some passing trend. Today it is an overarching international system shaping the domestic politics and foreign relations of virtually every country, and we need to understand it as such Thomas Friedman says that in his book The Lexus and the Olive Tree Negatives integration Negative integration, in fact is the breaking down of trade barriers, or maybe protective barriers such as tariffs and quotas. Positive integration On the other hand, globalization has brought some of the benefits to the whole world. It is easy to identify the changes that brought by globalization. For an example, improvement of international trade, technological progress, increasing influence of multinational companies, these are all the benefits that globalization carries out. BAT as a multinational company British American Tobacco Company (BAT) is established in the early 1902 through a joint venture between the UK Imperial Tobacco Company and the US American Tobacco Company, which the host country now is based on UK. BAT is considered multinational company because of the expanding of their business over 180 countries includes Asia pacific, Americas, Western and Eastern Europe, Africa, and Middle East. BAT is the second largest tobacco company in the world and the groups generates more than 2.9 million profits after tax and their current value is up to 80 billion USD. Actual, potential impact of globalization that deal on BAT and the strategy to address the impact on BAT. Pestle Analysis Political factor Illicit trade (impact on growth) There is some of the factor may deal a great impact on BAT, such as the illicit trade. Because of the sudden and unequal excise increases and widening excise differentials between markets will lead to illicit trade. Ineffective regulatory environment, lack of law enforcement, and weak border controls will deal a great impact on BAT brand equity, and the Group investment in trade marketing and distribution will undermined. And illicit trade will make the groups have lower volumes and reduced profits. What Bat can do was to offer the Anti-Illicit Trade (AIT) teams. This team will be operating at global, regional, area and key market levels. Then, the group may have an active engagement with the key stakeholders. The group may have a global AIT strategy development that is supported by a research program to further the understanding of the problem in size and scope perspective. BAT will also have to form the AIT intelligence unit which includes a dedicated diagnostic laboratory, coopera tes with law enforcement agencies in pursuit of priority targets and capacity of building. BAT would also need to carry out strong internal business and to have the customer approval policies. Excise and tax (impact on growth) BATs products which are the tobaccos are subject to heavy excise and sales taxes in most countries in which the Group operates. Most of these countries, taxes are generally increasing but the rate of increase varies between countries and between different types of tobacco products. The UK government initiatives to heave revenues and increases advocated within the context of national health policies has deal a great impact for BAT. This action will leads to the consumers of the group reject the groups legitimate tax-paid products from illicit sources, and this will lower the sales volume or changes of sales mix. So, the excise and taxes will give confidence the illicit trade to be more happening. How do BAT address the risk is by formal pricing, excise strategies and emergency plans is required for the group companies in case of any significant changes of the excise and taxes. Annual review of the brand collection, brand health and equity would be needed too. Economical factor Liquidity risks, including capital structure and leverage (impact on productivity) The slump in macroeconomic climate and the failure in financial system in global markets will deal an impact on the liquidity, access to cash and source of finance of the group. The fluctuation in interest rates due to the movements in international capital markets is also a cause in dealing an impact on BAT. The first impact is the increased in funding costs and BAT need to have the requirement to raise, issue equity or seek new sources of capital. Besides that, the causes will affect BAT inability to fund strategic opportunities and respond to the threats. Hence, it will affect the underperforming share price and erosion of shareholder values of BAT and this will deal a bad reputation on BAT. BAT might try to consider establishing and try to conservative the financing principles, which the group will target a minimum level of liquidity, a minimum average maturity for the total debt portfolio and a maximum allowable proportion of total debt maturing in any one year with the regular of reporting against those principles. BAT also targeted investment grade rating and keeps the cash flow spread across a wide banking group. Economic crisis impact on secondary supply chain (impact on growth) The collapse of economic environment in key geographic area and the trading partners in secondary supply chain lack of capital is one of the great impact will deal to BAT company. Such as, suffer from one-time loss of revenue led by the reduction in inventories within the secondary supply chain. Hence, it will also significantly increase the groups bad debts and write-offs, and it will cause BAT to have supply disruptions which will cause the material consumer is out-of-stock. So, there is some strategy that BAT would took in place to resolve this phenomena. First of all, BAT will establish a route-to-market strategy, which is involving direct distribution to retails where can have an appropriate, and effective relationships among the distributors or wholesalers. BAT will also monitors the retail stocks, distributors inventories and re-ordering patterns, which is to identify the potential adverse trends. Strict adherence is required to trading terms and conditions. Foreign exchange rate exposures (impact on productivity) Another impact that will deal a heavy damage to the BAT, the exposures of foreign exchange rate for earning from the groups global business, that from exchange rate movements against sterling, the groups reporting currency, and the transactional foreign exchange rate exposures generated from underlying operations that is across the groups global business due to the receipts and payments in the non-domestic currencies. This will cause a fluctuation in the translational foreign exchange rates of key currencies against the volatility in sterling, and the costs of operations, with a potential adverse impact on the financial performance. The activities of BAT to resolve the risk is all the debt and interest are matched to assets, and the cash flows to cut-down the volatility where possible. On the other hand, the transactional foreign exchange rate exposures from the groups underlying operation will be hedged and monitored under the Bat defined policies, procedures and limits where by the hedging is not possible to review. While the translational foreign exchange exposure is not being hedged, the impact of it is identified in the results of presentations, and the disclosures of financial and earnings are restated at the constant rates for further comparability. Management of cost base (impact on productivity) Another economical factor which is the macroeconomic condition that lead to high inflation of key commodities such as the leaf, and wood, or a wage inflation, seriously deal great impact to the Groups financial condition. The entire productivity program and on top of the market projects will not achieve the objective, because lack of arrangement and deficient resources. Unfinished, incompetent or uneven organizational changes will be the impact on the group. These factors will directly affect the product costs and salary costs increased, with the impact on the group profit and cash flows, inability to manage the cost savings will carry the company to lower profits and reduced funds for investment in the long-term growth. The ineffective structural changes confine the future growth potential and the increase of short-term cost base and the loss of business focus, hence, the investor will loss of confidence towards the group. BAT would to carry out some solutions like to have numerous sources of key commodities and development of new sources in low-cost countries, balancing the product stipulation and the production efficiencies in order to cut down the variable costs. In the high inflation areas, the increase of salary are staggered to mitigate impact, so BAT created a strategy, that is a program in place to achieve their costs savings of 800 million by 2012, and regular tracking of actual productivity savings and forecast improvements in operating margin and supply chain, overhead, indirect, and above market projects has been carried out. For 2009, their costs have been one of the performance measures for payments under the International administrative Incentive system. Social Factor Trading environment (impact on growth) Due to the downturn in macroeconomic climate may reduce the consumers disposable incomes and lead to consumer down-trading. Thus, their competitors seek volume growth by price discount will also a cause to deal an impact on the group. The first potential impact on the groups is the price increases to cover the cost rises are not achieved as they targeted. The profit growth in short term will also falls below their shareholders expectations and the funds for investment in long-term growth will also reduce dramatically. Usual regional and organization reviews of budgeted pricing scenarios is also one of the strategy that can bring down on the impact, such as monitoring of the sales to see the changes in consumer purchasing decision, the develop a strong brand portfolios and the price war simulations also can be used by BAT for addressing the risk. Trading performance in key markets (impact on growth) In the social community, there are some causes such as the unpredicted behavior of consumers decision due to the lack of market insights, or the insufficient internal resources committed to develop, begin and sustain pioneering products. Incapability to detain development opportunities in individual markets and synergistic repayment from strong brand portfolio is one of the causes that affect the BAT trading performance in the key market. BAT will suffer from the decrease in market share and volume, revenue growth in the short term fails to meet shareholders hope, lessening in funds for venture in long-term growth and this will diminish the shareholder confidence in the aspect of the groups growth thus will weaken the brand portfolio of BAT. BAT had established the innovations process and the strategy, by using standard tactic to address consumer surveys and brand value segmentation. Ordinary reviews of key markets, levels of investment, brand focal point; industry viewpoint and oppo nent movement will also help BAT to sustain their growth. Technological factor Disruption to the Groups information technology systems (impact on productivity) The global technology may be positive or negative to BAT, in the positive way, BAT may stay updated of latest news information of companys that operates in different countries and the exchange of data from countries to countries. But on the other hand, technology might deal impact on BAT too, such as the losses of communications between countries cause of the internet line problem, or losses of operations in a major data centre in other country, or the exposure of the groups privacy data due to hacking of information, or corrupted. The data corruption will directly manipulate in failure or delay in sales, the goods will unable to be shipped, and losses of email systems from all over the global, and the delays in meeting constitutional and internal reporting from other countries. This will strongly affect the reputation and legal accountability of BAT. In order not to have these problems again, information technology structural design based on recognized solutions from top suppliers i s needed, with emergency plans in the event of counterparty malfunction. BAT would make sure that all critical financial and planning systems haves extra backup system and disaster recovery plans. An entrusted anti-virus protection is needed to place in BAT companies around the world, and a backup links is needed to in order for data centre and major sites to stay connected between each other with stern security and firewall defenses. Environmental factor Inability to obtain adequate supplies of leaf (impact on growth) In UK itself, some of the environment factor may cause an impact on BATs supplies of leaf. Natural disasters, the climate changes, competition among different sector competitors for land use for other agricultural products is also a threads to BAT, which includes the government initiatives, that is to move away the farmers from plant farming tobacco. This would affect the groups blend costs because the supply is getting lesser and lesser and because of this the quality of tobacco is getting worsen that will impact the consumers too. This situation will make the BAT lose their market shares in one, or more markets. This problem is a must to be resolve, there is strategies that can use by BAT, such as the global sourcing and global integrate management of leaf supply chain. Forecasting three years ahead of identifying and manage potential shortages with a contingency plans will help to reduce the impact too. STRATEGY IN ACTION: INTENSIFICATION THE SUPPLY CHAIN GLOBAL LEAF POOL One of the BAT strategy that is in the action, by increase their supply chain global leave pool, is launched during the year of 2007, and this had transformed the BAT leaf supply chain business as in it gives the global visibility of stocks from BAT, and it provide assured supply and the group has delivered significant financial benefits in 2008 and 2009 respectively. Thus, the global leaf pool is controlling the global movements of the groups leaf supplier, which delivering stocks from 52 different ports to their factories among the global. This strategy is also benefited the group by improving their ability to choose the right quantity and quality of tobacco in the right places in order to achieve their growth requirements of their brand. Besides that, the global leaf pool strategy has focused in the efficiencies that allowed BAT to significant reduce the leaf stocks by the equivalent of 3 months saving hundreds of millions of pounds in their working capital. Besides that, the stra tegy has also enable them to alleviate the effect of a 30 per cent increase in the price of globally traded leaf and has helped to make sure that the overall boost in cost to their business for blended tobacco leaf have been much lower. In 2009, BAT had focused on consolidating this new business model, and enhances the way it uses the information technology, modification and more improving its organizational structure. Eventually, the global leaf pool strategy is responsible for the demand in planning and deployment of all their internationally traded tobacco leafs and for agreeing their domestic crop supplies. Legal Factor Loss of a smoking and health-related court case (impact on productivity) The Group is implicated in a number of legal and regulatory court proceedings in many countries. These actions may be characterized as covering smoking, health issues and etc. New litigation is continuing to expose besides of the heavy excise and taxes has give BAT so much of trouble and the outcomes of legal and regulatory court events in a range of jurisdictions is also one of the causes that impact the group. The first impact that legal factor will deal on the BAT is the impact of material on mixing result of operations, financial ranking and the cash flows. A team, called the Strategic Litigation Team (SLT) is carrying the responsibility for directing and managing the litigation risk globally, with the cooperation of the groups companies assessing their litigation exposure to the SLT in relationship with detailed claims. Regulation risks covering: packaging and labeling; advertising and promotion; design, contents and emissions of products; testing and measuring; public place smoking; and industry participation (impact on growth) The adoption of differing regulatory regimes in different groups of countries and the strict regulations on the sales point and packaging is causes of giving some potential impact on the group. Such as the reduced ability to communicate brand portfolio and innovations, contributing to an increase in illicit trade and reduced consumer acceptability of new product specifications, leading to loss of volume. The group has regulatory strategies in place to identify the issues of material to their operating environment and develop plans so resolve them. Dependable with local law and Group policy, such as the commitment is required with scientific and narrow communities, and stakeholder engagement takes place globally, global monitoring of regulatory trends, developments and investigation of proposals to conclude impacts is well needed. Conclusion Sources: (https://www.corporateinformation.com/CompanySnapshot.aspx?cusip=C82690280) Last but not least, as we can see the BAT earnings and dividends per share is increasing significantly year by year, despite the economical crisis that happens through the year 2008-2009, BAT managed to survive in the tobacco industry and their revenues keep on increasing is because of their amazing strategies to overcome every single situation that might impacted them with the forecast on the situation that will happen to their company so they can managed to have the emergency plans. I believe that the impact of globalization will be handling professionally by BAT and their earnings and dividends continue to increase in order to achieve the top company in the tobacco industry.